PEG Digital-Only Era Begins | APEGA

PEG Digital-Only Era Begins

Published on paper since at least the 1940s, The PEG has been a glossy, full-colour magazine, a tabloid newspaper (in terms of design but not content), and a simple newsletter of head-and-shoulder, black-and-white photos. It’s had at least four names, most of them based on acronyms of the APEGA professions. It’s been distributed and read across Alberta and around the world, with its circulation peaking at more than 75,000 copies.

Now, The PEG enters yet another era. In 2017, it becomes a digital-only publication. The spring 2017 PEG will be available in a flip-page version for desktops – but not in print. Watch for a mid-February e-PEG announcing its online arrival. Later in the year, we'll develop a tablet version.

The move is one of many cost-cutting measures and other operational changes approved by Council. The decisions were made to allow APEGA to meet strategic goals in light of a difficult Alberta economy, a reduction in membership applications, and a need to strengthen APEGA’s foundation as a regulator.

Cost reduction is not the only benefit of going digital. With page counts sometimes running well over 100, combined with the large print run, the magazine had a significant environmental impact. Also, concentrating on digital means The PEG will become fully integrated with our website, social media platforms like Linkedin and YouTube, our electronic newsletter, and other digital forms of communication.

APEGA’s decision comes at a time when many of Canada’s flagship magazines are moving to digital. Rogers Media announced in September that print versions of Maclean’s magazine will decrease in frequency. Rogers is reducing the print frequency of other brands, too. Some are moving entirely online.