Events & Professional Development Calendar


Knowing Your Brand: Preparing Your Career for the Future of Work

10:00 am - 2:30 pm

Register by November 6, 2019

If you don’t know what makes you exceptional, how can anyone else? This important workshop is your essential first step to prepare yourself to land higher, particularly in competitive job markets. Know who you really are, and learn how to effectively brand yourself and articulate your value proposition. Find out how to start building your brand by knowing, believing, and sharing what makes you extraordinary, and learn the secrets of standing out to strategic prospects.

When you participate in this session, you will learn how to:

  • Build your brand for the current job market and unleash your value
  • Identify transferable skills
  • Package your "secret abilities" to attract the best opportunities
  • Define your "WOW factors"
  • Make yourself more marketable and define what sets you apart
  • Articulate your unique value to an employer
  • Crush it in networking meetings
  • Stop playing the job lottery
  • Land higher!

About the Presenter

Jackie Rafter, MBAJackie Rafter, BEd, MBA, is a visionary career transformation strategist and entrepreneur with a passion for helping people discover and live their purpose. As founder, president and CEO of Higher Landing, Jackie helps professionals, executives, and globally-known athletes to help them transition and transform their careers. The proprietary career transformation methodology she has pioneered at Higher Landing is being broadly adopted across professions, particularly in the oil & gas industries as they go through significant, disruptive change.

Jackie believes in the ability of people to tap into their potential and is particularly focused on helping them re-invent, brand, and package themselves to take advantage of the massive systemic changes taking place in job search and career management. She has taught at the Haskayne School of Business at the University of Calgary and regularly appears in various media as an expert and thought leader on the oil & gas job market and the career transformation strategies necessary to thrive in it.

Before starting Higher Landing, Jackie built two professional search firms, founded Canada’s first publicly traded company with an all-female Board of Directors, Roxi Capital (now trading as Plastifab Corp.) and was a founder of Anorak Capital (now trading as Total Energy Services).

Jackie holds dual degrees from the University of Calgary with an MBA and Bachelor of Education (French) and is a Registered Holistic Nutritionist. She is a champion of helping people live healthy and authentic lives and enjoys travel and running long distance. She has worked in five countries around the world, including Monaco, the UK, Switzerland, and South Africa.


APEGA Edmonton Office
Morguard Conference Centre

1500 Scotia One

10060 Jasper Ave NW


November 13, 2019


10:00 a.m. to 2:30 p.m.


Jackie Rafter, BEd, MBA



Eligible PDH


Registration Deadline

November 6, 2019

Register Now